Google’s SEO ranking can change rapidly, so SEO optimization for websites is a delicate process. It is essential to have a website that performs from an SEO perspective in order to market your business and other activities.
This article will discuss the latest Google update and how long-term website optimization can help you. Also, You can always get help setting up these SEO tasks from a Digital Specialist.
SEO optimization: Why is it important?
SEO stands for Search Engine Optimization. Also, SEO optimization refers to all activities that are performed on a website or webpage in order to appear within the first results of a search engine after the use of certain keywords.
However, the difficulty in SEO activities lies in how frequently Google updates its algorithm and the different importance it places on certain elements. It’s important to know what effect does SEO have on your search?
Google’s last major update was the Page Experience Update. With this update, Google started to pay more attention to content on pages and the correlation with keywords. But also to the user experience offered by the website.
Contrary to many predictions, this has had a significant impact on the SEO ranking of many sites, even those well-positioned.
Follow these three steps to check if your site is affected by this update.
- To determine if there have been any keyword losses, check rankings and site traffic.
- Use the Query Search Console for checking which pages have enough points to meet the new indexing criteria relating to user experience
- You don’t need a Search Console account to use Google Page Speed Insights. This will verify the same data as Search Console and identify any weak spots on the pages for improvement.
How to make SEO optimization results long last
For SEO Consultant in Ahmedabad to guarantee long-term success, you must pay careful attention to the content and keywords selected for your site as well as the pages.
Google’s latest Page Experience Update identifies the key factors that will ensure a user has a great browsing experience.
- LCP: The speed at which the main page loads, measured starting from the time the user opens it to the moment the largest image is loaded.
- CLS: Unexpected changes during page downloading, often caused fonts, images, and forms too.
- FID: (First Input Delayed) is the time between when the user clicks a button or link and the time the browser responds.
- HTTPS Security: The security provided by sites that provide pages via the HTTPS protocol
- No intrusive interstitials: The absence of intrusive dialogs or overlays that restrict the user’s ability to browse with confidence
- Compatibility With Mobile: The precision with which a website adapts to different mobile versions. This allows users to navigate the site as intuitively and smoothly as it does on the desktop.
Keeping up with the latest news in terms of SEO optimization is very important to guarantee the company website’s excellent performance and a return on investment.
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